Since the beginning of ChaCha, 4 years ago, ChaCha raised about $52 million from leading technology companies, venture capitalists, and angels. In January 2008, Google represented almost 100% of the mobile text search market, but ChaCha passed leader in Q3 2009 and has more text traffic coming from users mainly under the age of 25. In the third quarter of 2009 a study shows that the company has became the n.1 way to get teens and young adult on their mobile phones and obviously the advertisers. The same study shows also that ChaCha has more engagement from the under 25 age target than the giant of mobile text searching than Facebook, Twitter and Google.
ChaCha has provided effective advertising campaigns for brands like Coca Cola, Mc Donald’, IKEA, Paramount Pictures, AT&T, etc. National brands and local business are eager for this type of advertising and they are increasingly more numerous to contract mobile text services.
The past two years, the text traffic in general has exploded in the US, growing to 2 trillion text messages in 2009. The text message is now the new way to communicate, if we consider that the teens and young adults send about 3000 text messages a month for only 200 voice calls per month. This tendency is the same even with the 25-45 year old, who are texting more than making phone calls.
Scott A. Jones, CEO of ChaCha, said that “ChaCha acts as a ’smart friend’ to answer any question via text (or voice, iPhone, or Twitter), particularly from college-age and high school-age students. For the vast majority of mobile phone users, the common denominator of texting, which works on virtually all phones, is the more universal way to get answers. Interestingly, our new iPhone app gets more engagement from users than our mobile text service, which leads us to believe that ChaCha will be even more successful as smartphones (iPhone, BlackBerry, Android, etc…) continue to proliferate.”
ChaCha is the fastest-growing website in 2009, according to a recent study, passing NBC.com and Time.com, with more than 10 million US unique users per month, is already in the Top 100 websites, answered more than 300 million questions in the last two years, and delivers now more than 35 million impressions to 2 million users every month. This success can be attributed to the fact that its advertising platform is simple, reliable and measurable.
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